Topher Mack Floral & Events Named One of Modern Luxury’s 10 Atlanta Wedding Florists Creating Show-Stopping Floral Designs

on January 7, 2026January 7, 2026 By Danielle | The BoVason Group

Topher Mack Floral & Events Named One of Modern Luxury’s 10 Atlanta Wedding Florists Creating Show-Stopping Floral Designs

Photography by Laura Stone Photography

At BoVason Group, we are intentional about the brands we partner with. We believe great work deserves thoughtful visibility, and this moment is exactly that.

We are thrilled to celebrate our client, Topher Mack Floral & Events, on being named to Modern Luxury’s list of 10 Atlanta Wedding Florists Creating Show-Stopping Floral Designs.

This recognition highlights what we have long known to be true. Topher Mack Floral & Events consistently delivers floral design that is intentional, elevated, and deeply personal.

A Signature Approach to Luxury Wedding Florals

Led by Chris Macksey, Topher Mack Floral & Events transforms weddings across Atlanta and the Southeast with custom floral rooted in both artistry and precision.

From hand-selected bridal bouquets and statement centerpieces to curated ceremony installations and full-service setup, the team approaches every wedding as a bespoke design experience. Their work is not about trends for the sake of trends, but about translating each couple’s vision into florals that feel meaningful, immersive, and full of love.

Modern Luxury’s editorial spotlight speaks directly to what sets this team apart. Their ability to blend creativity with technical execution results in designs that feel polished yet expressive, refined yet full of life.

Why This Feature Matters

Being recognized by Modern Luxury is more than a press mention. It is a marker of credibility within the luxury wedding market and a signal to discerning couples and planners that this is a team operating at the highest level of the industry.

For wedding professionals, features like this reinforce brand positioning. For engaged couples, it offers confidence that they are working with a florist trusted by one of the most respected luxury lifestyle publications.

You can read the full feature here:
https://www.modernluxury.com/best-atlanta-wedding-florists/

Our Role Behind the Scenes

Bride beneath a luxury floral ceremony installation by Topher Mack Floral & Events in Atlanta

Close-up of custom wedding ceremony florals by Topher Mack Floral & Events

As Topher Mack Floral & Events’ branding and social media partner, our role at BoVason Group is to ensure moments like this do not live in isolation. Strategic visibility, consistent messaging, and thoughtful amplification are what turn press recognition into long-term brand equity.

This feature is a celebration of the work, the team, and the vision that continues to raise the bar for luxury weddings in Atlanta and beyond.

Congratulations to Chris and the entire Topher Mack Floral & Events team on this well-deserved recognition!

Your BUSINESS Deserves to Shine—Don’t Miss Out!

Ready for exclusive tips on elevating your brand, mastering social media, and attracting your dream clients? Join our email list for expert insights sent straight to your inbox—no fluff, just value!

How to Know When It’s Time to Rebrand Your Wedding Business

on January 15, 2025January 15, 2025 By Danielle | The BoVason Group

How to Know When It’s Time to Rebrand Your Wedding Business

As a wedding professional, your brand is the heartbeat of your business. It sets you apart in a crowded industry, speaks directly to your dream clients, and helps you build a memorable, lasting impression. But how do you know when it’s time to give your brand a refresh—or even a full rebrand?

When I first launched BoVason Group, my brand reflected where I was as a small business owner—polished but not entirely clear on my target audience. I focused on booking the next client rather than the right client for the direction I wanted to grow. As my expertise expanded, I realized the importance of niching down to attract my ideal clients—luxury wedding professionals, lifestyle brands, and creative entrepreneurs. While my work has always been polished, my messaging no longer aligned with the audience I was building. I knew my brand needed to evolve to better reflect the elevated experience, style, and trust I bring to every project.

Here are 5 signs it may be time for a rebrand:

Your Visuals Feel Outdated – If your logo, colors, or website look like they belong in another era, it’s time for a refresh. Modern, timeless design ensures your brand feels relevant and professional.
You’ve Shifted Your Services or Ideal Client – If your services or target audience have evolved but your brand identity hasn’t kept up, a rebrand can help realign your messaging and visuals with your current business goals.
Inconsistent Branding Across Platforms – Are your Instagram posts saying one thing while your website says another? Inconsistency can confuse potential clients and water down your impact. A rebrand creates a cohesive look and feel across all touchpoints.
You’re Not Attracting Luxury or Ideal Clients – If you’re struggling to book the type of clients you dream of working with, it may be that your branding doesn’t reflect the quality or experience you provide.
You’ve Hit a Growth Plateau – If your bookings or inquiries have stalled, a strategic rebrand can breathe new life into your business and help you reach new heights.

Ready for a Rebrand?

A rebrand isn’t just about changing your logo—it’s about crafting a visual identity and messaging that reflects where your business is headed, not just where it’s been.

Use this checklist to evaluate your brand:

Does my logo feel current?
Is my brand messaging consistent and clear?
Am I attracting my ideal clients?
Do my website and social platforms match my brand’s quality?

If you answered “no” to any of these, it might be time to explore a rebrand.

At BoVason Group, we specialize in helping wedding professionals elevate their brands with thoughtful strategy, cohesive design, and results-driven storytelling. Let’s create a brand that reflects your business growth and attracts your ideal clients.

Your BUSINESS Deserves to Shine—Don’t Miss Out!

How Instagram’s New Metrics Impact Wedding Pros and Creatives: A Must-Read Update

on August 13, 2024August 13, 2024 By Danielle | The BoVason Group

How Instagram’s New Metrics Impact Wedding Pros and Creatives: A Must-Read Update

If you’re a wedding professional or creative entrepreneur building your presence on Instagram, you’ve likely noticed that the platform is constantly evolving. Recently, Instagram made a significant update that could change how you approach your content strategy. Here’s what you need to know—and why it matters for your business.

What’s Changing: Understanding Instagram’s New Focus on Views

Instagram is shifting its focus to “views” as the primary metric for measuring content performance. While likes and comments have traditionally been the go-to indicators of success, Instagram now wants creators to pay more attention to how many people are actually viewing their content. This is paired with an increased emphasis on “watch time,” meaning the platform will now reward content that keeps viewers engaged for longer periods.

Why Views Matter: How the Update Impacts Wedding Professionals and Creatives

For wedding pros and creatives, this update is a game-changer. Your beautifully crafted posts or behind-the-scenes reels are now more likely to reach a broader audience if they keep attention and hold it. It’s not just about getting a quick double-tap or a comment anymore—it’s about creating content that resonates deeply enough for people to stick around.

With the new focus on views and watch time, it’s not enough just to post a pretty picture with a clever caption. (ah… the golden days on Instagram). Now you will want to consider how to make that content engaging from the first second to the last. Perhaps a quick, engaging video tour of the venue, or a time-lapse of the setup process, could keep viewers glued to your post longer, driving up your engagement metrics.

4 Strategies to Thrive in Instagram’s New Watch Time Era

Maximizing Your Reach: Tips for Creating Engaging Content: The first few seconds of any video or post are crucial. Grab attention immediately, whether it’s through striking visuals, a compelling question, or a captivating story.
Focus on Longer-Form Content: Consider creating longer videos or carousel posts that tell a more complete story. The longer people stay on your post, the better.
Leverage Stories and Reels: These formats are already designed for quick, engaging content. Use them to your advantage by focusing on storytelling that hooks viewers from start to finish.
Measuring Success: How to Monitor Your Performance on Instagram: Keep an eye on your Instagram Insights to see how these changes are affecting your content. If you notice certain types of content are getting more views, lean into that and refine your strategy accordingly.

The Bottom Line

As Instagram continues to evolve, so too must our strategies. For wedding pros and creatives, this shift towards prioritizing views and watch time offers a new opportunity to showcase your work in a way that truly captures the attention of your audience. By focusing on creating captivating content that keeps viewers engaged, you’ll be well on your way to growing your presence and making a lasting impact.

So, next time you’re planning your Instagram content, remember: it’s not just about being seen—it’s about being watched. Make every second count!

We believe in the power of your story. Let’s tell it together.

Stay ahead of the curve. Get the latest trends and strategies for building a thriving lifestyle brand. Join our happy subscribers and receive emails with insights and actionable advice. No spam or ads, ever.

BoVason Group Unveils a New Look! Why Branding Companies Rebrand Themselves (and How It Benefits You)

on June 18, 2024August 13, 2024 By Danielle | The BoVason Group

BoVason Group Unveils a New Look! Why Branding Companies Rebrand Themselves (and How It Benefits You)

Welcome, wedding pros, creative entrepreneurs, and those out there thinking about a rebrand! We’re thrilled to share some exciting news with you today. As you may have noticed, BoVason Group has undergone a brand-new transformation, all with YOU in mind!

2018
2024
2024

Take a look at the first image. Ah, the nostalgia of our old logo. The brush script, the layered text, and outdated service offerings. We’ll always cherish the memories it represents, but just like a caterpillar transforming into a beautiful butterfly, we’ve evolved to better serve you, our valued clients.

Drumroll, please…introducing our reimagined logo! It’s a reflection of our refined focus and elevated expertise. Now, let’s dive into the juicy details (because who doesn’t love a little behind-the-scenes peek?).

BoVason Group’s rebrand embodies the concept of “approachable luxury.” Imagine the elegance of fine china paired with the playful energy of disco balls. This unique blend is designed to resonate with luxury clients who crave a brand identity that reflects both tradition and contemporary flair. Our new logo serves as a visual promise of this experience: high-end, personalized service that cultivates a catered to feeling for every client.

This refresh isn’t just about a new logo; it’s about offering a more refined and targeted experience for our clients. We’ve streamlined our services to better address the branding, social media, and consulting needs of wedding professionals, stylish lifestyle brands, and creative entrepreneurs ensuring you get the support you deserve to build a brand that truly resonates with your audience. It’s all about growth and staying ahead of the curve!

Discover why top branding companies, like BoVason Group, choose to rebrand and how it brings added value to you. Unveil the secrets behind a fresh brand identity and the benefits it offers your business

Why This Rebrand is a Toast to You!

You might be wondering, why branding companies refresh their own identity? Well, it’s simple! The world of branding is a vibrant, ever-evolving scene, just like your incredible business! As the world changes, businesses evolve, and trends shift, it’s essential to align our brand with the ever-changing needs of our clients. We want to continue providing you with top-notch services and stay at the forefront of the industry. Refreshes are beneficial for both our clients and us. They symbolize progress, innovation, and an unwavering commitment to excellence. It’s all about adapting, staying relevant, and showcasing our expertise in the ever-evolving landscape of branding.

Here’s why it’s a win-win for our clients:

Sharper Focus: We’ve honed in on our dream clientele (that’s YOU!) and meticulously crafted our services to deliver the absolute best brand-building experience for wedding/event professionals and creative entrepreneurs.

Elevated Expertise: Our refreshed brand reflects our deep dive into the ever-changing branding landscape. We’re more passionate than ever about staying ahead of the curve to make sure your brand shines bright like an engagement ring.

Unwavering Commitment: This rebrand is a toast to our unwavering dedication to excellence and innovation. We’re obsessed with pushing boundaries and creating remarkable brand experiences that leave you speechless.

We’re incredibly excited about this new chapter, and we want to thank you, our incredible legacy clients, for your ongoing support and trust. It’s because of you that we continue to push boundaries and create remarkable brand experiences together.

Stay tuned as we unveil more exciting updates and projects. We can’t wait to embark on this journey with you, armed with a fresh look and renewed focus. Cheers to the future and the dreams we chase!